Which Rental Market Reigns Supreme: Midwest or Southern Trends?
- Jeffrey Abraham
- Dec 29, 2024
- 3 min read
Updated: Jan 27
As the seasons change, so do the dynamics of rental markets across the United States. Even though nationwide rent prices have decreased, a noticeable regional divide indicates that the housing landscape varies widely. According to Realtor.com’s September Rental Report, the factors influencing these trends are complex and rooted in local conditions. In this post, we’ll examine the different trends in these regions, highlight specific examples, and explore what this could mean for renters today.
The National Overview of Rent Trends
For the 14th month in a row, rents for zero- to two-bedroom units have decreased across the country. At first glance, this trend might seem beneficial for renters. However, it’s essential to consider the variations happening in different regions.
For example, the median asking rent nationwide is now $1,743, reflecting a slight drop of 0.5% or $8 year-over-year. While this figure is only about 1% lower than the peak recorded in August 2022, the impact of these national trends is not uniform.
This variety in rent prices can create confusion for renters searching for affordable housing options in their local markets, which might not align with the national averages.

Diverging Trends: The Midwest vs. The South
While nation-wide rental prices trend downward, a closer look shows significant differences between regions. In the Midwest, rents are on the rise. Last month, eight out of ten Midwest markets reported year-over-year rent increases. For instance, Cincinnati stood out with an impressive growth rate of 3.4%. Other cities like Washington, D.C., and Chicago also saw notable increases.
The primary driver of these rent hikes in the Midwest is straightforward: supply and demand. In many Midwest cities, the demand for rental units exceeds the available supply. For example, the vacancy rate in some areas of Cincinnati is as low as 4%, making it a competitive rental market.
In contrast, Southern markets are witnessing an influx of new multifamily developments. These new units have resulted in greater inventory, significantly reducing competition among renters. Nashville, Tennessee, illustrates this trend with a decline of 4.8% in rents year-over-year. Other cities such as Austin and Dallas have also experienced considerable drops, providing budget-conscious renters with more favorable options.
Why the Disparity? Understanding Local Market Dynamics
What drives these different trajectories in the Midwest and the South? A few key factors come into play:
Supply Chain Dynamics: An adequate housing supply is crucial. In many Southern states, an increase in new rental developments has led to more choices for tenants. Property owners must often lower prices to fill vacant units, which directly impacts rental prices.
Population Migration Trends: The Midwest is benefiting from a consistent influx of families and workers attracted by affordable housing and quality job opportunities. For instance, regions in Indiana have noted a 5% population increase over the last year, putting additional demand on rental markets.
Economic Factors: Local economies greatly influence rental prices. Midwestern states tend to have steadier job markets, allowing landlords to maintain prices. Conversely, Southern markets may experience fluctuations due to changes in job growth, affecting rental demands.
What It Means for Renters
Understanding these dynamics is critical for renters looking to make informed choices. Here are some practical tips for navigating the rental landscape:
Research Local Markets: Always investigate trends specific to your chosen area before signing a lease. Factors that influence rents can differ significantly; for example, renting in Cleveland will yield different outcomes than in Atlanta.
Seize Opportunities: If you find yourself in a market with falling rents, use this to your advantage. Negotiating lease terms may lead to better pricing, especially in areas with high vacancy rates due to new developments.
Final Thoughts
The rental landscape is a complex environment shaped by various regional influences. While average national declines may offer some respite for renters, significant variations based on geographic location persist. The Midwest is experiencing growth, while the South is facing dips due to increased rental supply.
As you approach this market, keep these insights at the forefront. Understanding the realities of rental markets, including the contrasting trends between the Midwest and the South, will empower you to make informed and strategic decisions in your search for the ideal rental home. Happy house hunting!
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